Using Story to Fuel Cultural Change:
Content Marketing Strategy
(Click images above to read stories)
Objective: Launch and manage new digital content home for Bloomberg Government
Role: Head of Content / Managing Editor
Skills: Newsroom Management, Content Marketing / Journalism, Headline Writing, Web Optimization, SEO, Digital / Print Design, Content Strategy & Syndication, Social Media, Email Marketing, HTML / CSS Editing
Tools: WordPress, Adobe Suite, Asana, HootSuite, Percolate, Google Analytics, Eloqua, Exact Target
Launch: Oct. 2015 - Present
About this Project: To compete in the market, companies need content that (a) speaks to a challenge, (b) positions their product as the solution to that challenge and (c) delivers value (business and personal). As Bloomberg Government's head of content strategy, I led the design and implementation of a brand publishing model that enhances our digital presence, generates thousands of new leads and helps drive millions of dollars in prospective business. My team and I source, edit, report and publish four to six new stories everyday, as well as a range of white papers and eBooks. Below are samples of Bloomberg Government print and digital content we produce--and that I oversaw as both managing editor and lead copywriter:
Brochure: The Edge of Opportunity: Government Contracting Overview
Brochure: The Future of Influence: Government Affairs Overview
eBook: The Best Managed Lobbying Firms - Q3 2015
eBook: The MAC Book: The Ultimate Guide to Multiple Award Contracts
